Project Description

Project: The Shed Online advertising campaign
Client: Beyond Blue

The Shed Online was a community health website for men with health information, discussion forums, activities and news and events. It consisted of video activities, health expert interviews, a monthly-hosted Shed TV episode, health and activity articles, blogs etc. String Theory developed and produced an integrated advertising campaign designed to raise awareness of and drive traffic to The Shed Online website.

The campaign targeted men 50+ via social media marketing, website digital banner ads and MRECs, eDMs, regional radio and TV ad placement, and event/trade show branded exhibitor stalls. The campaign ran twice over a 3 year period. Site membership increased by 40% during campaign 1 and 30% during campaign 2.