Project: Cannabis and mental health campaign
Client: Dept. of Human Services (VIC Gov)
A 6 month campaign designed for The Dept. of Human Services (VIC Gov). It began with the development of an engaging campaign brand, followed by the roll out of short films, print, outdoor, radio, online and ambient components.
- Ex User: a young person reflecting on their cannabis use and how it has impacted on their health and wellbeing.
- Concerned Friend: a young persons concerns about a friend who is using cannabis and how she helped.
- Should I Shouldn’t I: a young persons deliberation on whether to use cannabis or not.
- Regular User: reflects on the effects of cannabis on motivation.